Sharing a video with someone is an affiliative human behavior - it’s bonding. And oh, boy, is that not what the goal is here. They’re not unwilling to stop engaging with things that aren’t ethical, in fact, just the opposite: they’re worried nothing they share will actually be okay and they’ll get negative feedback for not knowing better. I even have had people tell me they’re afraid to share things with me they think I’ll like, or are nervous sharing animal content on their own social media at all, because I might come in and make them realize they’re supporting something horrible. The amount of animal content and topics people brought up around me or asked me about dropped drastically. Not in a way you’d notice on the surface - it wasn’t like I lost friends - but in subtler ways. I educated a lot of people during those years - but I also damaged a lot of relationships with people. I’ve long joked that my business tag-line should be “Professional Buzzkill” and only actually been half joking. The first couple years of this blog, I was that person who critiqued every little thing that went past me.
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